Most any budget can be accommodated to acquire more customers. This is due to the fact that you only pay when you get a click, you can see how many clicks produce the desired action (lead or phone call) and then know directly what this action cost. You can start, stop, change budget at any time with no more cost than the time to make the change.
- No long term contract
- Measurable resutls
- Direct feedback - can experiment to find best results
- Measurable traffic to your website
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